The Strategic Marketing Plan Program: Self-Directed and Online
"Marketing Plan In a Weekend"
This program is self-paced with a blend of eight recorded webinars, downloadable presentations, worksheets, checklists, examples and the manual used for the Credit Union Marketing University resident course:
At your pace with undivided attention and focus:
You can complete a tactical marketing plan that is revenue-focused and targeted to maximize budget dollars. The program also provides techniques to measure, track and evaluate the return on your investment of marketing dollars. This program is designed to help you build a marketing plan that is revenue-focused and targeted to maximize budget dollars. The program also provides techniques to measure, track and evaluate the return on your investment of marketing dollars.
3 Recorded STRATEGIC Webinars
During three, hour-long webinars, you will have the chance to learn as each sets up the next set of tasks and homework to complete to build your plan. These include:
5 TACTICAL recorded webinarsWebinars With Specific Aspects of Putting Your Plan Together:
PLUS, "Successful Marketing Strategies- Targeting Credit Union Success"
This is the same manual/workbook used during the Credit Union Marketing University resident course. It is over 80 pages of insights on developing a marketing plan will help you focus on marketing to support your Credit Union's goals. To read about the manual, click here.
How Is Your Marketing Plan Addressing This?
Bain & Company surveyed 83,000 consumers in 22 countries between July and November 2014, we found that more than one-third of them bought a banking product from their primary bank's competitors during the past year. Among the 17,600 respondents in the U.S., the defection rate was lower, but still a substantial 27%. Imagine the uproar among bankers if 27% of their customers were completely defecting each year.
American Banker, 12-24-14