Why the Credit Union Marketing University?

Today, credit union marketing budgets are getting squeezed due to the increasing operational and technological costs.

However, with more competition and the shift towards community charter, we have seen many credit union increase marketing budgets up to 0.15% and 0.20% of assets. The financial implications of marketing decisions are more critical now than ever, and CEOs as well as CFOs are demanding more bottom line results.

To understand the complex, competitive marketplace and how to respond to it demands more than simply having a marketing degree or on-the-job training and experience at the credit union. The CUMU provides:

• Financial services marketing solutions
• Strategic marketing for credit unions specifically
• Mix of academic and hands-on curriculum
• Views from CEOs and CFOs along with an experienced faculty

Now, you or your marketing team can learn how to make strategic decisions for the best marketing solutions and include the financial impact and bottom-line results. Bridge the gap between existing skills and the expertise needed to meet the demands of the current marketplace for your credit union’s success.

Who has attended the CUMU?
Marketing professionals, senior managers, and CEOs from credit unions of asset sizes from $35 million to $595 million. Any credit union executive who is responsible for the development and implementation of marketing at the credit union will all gain from the curriculum of the CU Marketing University. The experience of our faculty enables the discussion to be tailored for every size. New breakout sessions will provide even more opportunity to share ideas with the similar size credit unions. Return to Top

Why students would recommend the CUMU:
"Because of the complete analysis that the class learned about including learning the “critical thinking process” in regards to presenting out marketing initiatives to our senior management team."
Mark G.

“Leaving with the knowledge and tools to make better sense of the bottom line, and develop a clear marketing plan that is in sync with the Credit Union’s strategic plan.”
Maggie M.

“I learned things that I’d never been taught.”
Demetra (DeDe) J.

“Nicki is so knowledgeable & a great instructor. The CD is also a great tool to take home. The CEO piece was helpful & a great resource. Their point of view was great if you don’t have a chance to get that from your CEO,”
Jami G.

“It allows marketing folks to learn techniques and strategies and the skills to understand the bottom line,”
Sandra T.

"Learning how to calculate ROI. Also, the templates for Cost Recovery & Timelines. Etc…very valuable!!!”
Rebecca S.

“It takes you through the entire marketing process from strategic planning to ROI, to a complete promotion project,”
Linda F.

“Learning ROI and planning strategy,”
Sheryl S.

“It’s a tool to increase your value to the Credit Union. CUMU could be the start of a more professional, focused career path,”
Diane S. Return to Top