For over 24 years, we have created marketing plans and fulfilled marketing projects for hundreds of credit unions nationwide. Now, we are sharing our skills, education, and experience and making our formulas, planning and marketing tools available to your marketing team.

Why students would recommend the CUMU:
"Because of the complete analysis that the class learned about including learning the 'critical thinking process' in regards to presenting out marketing initiatives to our senior management team."
Mark G.

“Leaving with the knowledge and tools to make better sense of the bottom line, and develop a clear marketing plan that is in sync with the Credit Union’s strategic plan.”
Maggie M.

“I learned things that I’d never been taught.”
Demetra (DeDe) J.

“Nicki is so knowledgeable & a great instructor. The CD is also a great tool to take home. The CEO piece was helpful & a great resource. Their point of view was great if you don’t have a chance to get that from your CEO,”
Jami G.

“It allows marketing folks to learn techniques and strategies and the skills to understand the bottom line,”
Sandra T.

"Learning how to calculate ROI. Also, the templates for Cost Recovery & Timelines. Etc…very valuable!!!”
Rebecca S.

“It takes you through the entire marketing process from strategic planning to ROI, to a complete promotion project,”
Linda F.

“Learning ROI and planning strategy,”
Sheryl S.

“It’s a tool to increase your value to the Credit Union. CUMU could be the start of a more professional, focused career path,”
Diane S. Return to Top

What students found most valuable about CUMU:
"Learning how to justify my promotion through financial proof… bottom line!"
Kristina H.

"Learning about the bottom line, ROI, financials and how they relate to marketing."
Keon C.

“Return on Investment: marketing strategy that ties back to the goals,”
Stacey I.

“Learning to design & develop a strategic marketing plan,”
Demetra (DeDe) J.

“The numbers. Cost recovery, ROI, the refresher on everything you know you should do but don’t have time to do, or forget to do,”
Jami G.

“Learning about the numbers! Not having financial background sometimes makes it difficult to understand the bottom line,”
Sandra T.

"Excellent for marketers to learn how to project cost recovery for C.U. Also, increase presentation skills!!!”
Rebecca S.

“How to calculate ROI!”
Linda F.

“There is so much staff knowledge which is compounded by classmates who share freely. I can’t wait to use what I’ve learned,”
Sheryl S.

“That the overall content was the most relevant to my job of any conference I’ve attended,”
Diane S. Return to Top