December 29th
As a result of today's challenging economy and the volatile stock market, millions of retirees are nervous and anxious about protecting their investments. As a credit union marketer, we need to be...
With all the hard work and countless hours you have put into your website, wouldn't it be nice to be able to measure your efforts against your competitors? Well, search no further! This past year,...
How does your credit union welcome new members? Could your new member welcome program use a boost? Consider using a series of welcome emails as one of your digital marketing strategies to...
December 9th
What is the average age of the members of your credit union? Does your credit union need to attract a younger demographic? Consider using your existing young adult members to spread the word about...
Could your website use a revamp? According to an article from MarketingProfs.com, "Blueprint for Online Success: Understanding the Fundamentals of Website Design, Part 1" by Peter Sena, Chief...
Do you ever struggle trying to put together copy for an upcoming promotion or other marketing pieces for your credit union? You are not alone! Here are a few copy writing tips from Larry Chases's...
November 4th
As troubling news in the economy continues to unfold, it has become increasingly important for credit unions to use their marketing savvy to create a thoughtful, strategic marketing plan for 2009....
How often does your credit union examine the effectiveness of its e-mail campaign? According to Return Path, a New York-based e-mail services company, 77% of e-mail delivery problems are based on...
The current economic crisis has left consumers reeling. They're not sure where they can go for their banking needs, which financial institution they can trust or what they should do next. The good...
October 1st
As online video usage continues to become a more popular form of generating website traffic, how best can your credit union utilize this emerging form of media? In eMarketing and Commerce.com's "5...
With more people having Internet access through cell phones than through computers, now is a critical time for credit unions to evaluate how mobile-compatible their website is. In...
As members continue to keep tighter control over their wallets, now is the time for credit unions to demonstrate their appreciation to their loyal members with a robust loyalty program. According...
September 3rd
Despite the disturbing news from the media about our economy, now is not the time to slash your marketing budget. Thinking as strategic credit union marketers, we must remember that times of...
Does your website provide you with good quality prospects on vehicle loans, mortgages or potential members? How would you like your website to pop up on the first page of Internet searches for auto...
Looking for a cost effective way to market your new products or services? Search no further than your current satisfied members! Recent findings by the market research firm, Opinion Research Corp....
July 31st
Did you know that baby boomers currently hold $12-trillion in retirement accounts? Advances in technology and healthy lifestyles indicate that boomers will live longer and may have to sustain their...
E-mail marketing. It is one of the most quick and inexpensive ways to get your message out to your members. But, are you doing it right? Get your messages read and protect you DNS (Domain Name...
In his article from TargetMarketingMagazine.com, "5 New Strategies in Loyalty Marketing," Ethan Boldt, describes key tactics when implementing a loyalty program. He states that research shows the...
July 1st
In an article from iMediaConnection entitled, "5 Ways to Leverage Online Audio Entertainment," author Mark Lassoff focuses marketers on ways to utilize online audio for powerful branded messages....
What are you doing to make your online presence more interactive to members? In the article from eMarketing & Commerce magazine, entitled "8 Experiential Ways to Make Your Web Site Sing", author...