March 12th
In the fourth quarter of last year, our marketing consulting partner, LemmonTree Marketing Group had the opportunity to come face to face with several clients to present and discuss marketing...
November 16th
Thinking of redesigning your current site or creating a microsite? One of the biggest challenges in working on a web project is sticking to the original budget, while making sure it has all the...
September 14th
More than likely, several of your employees are active on Twitter and Facebook, but do you know what they're saying about you? Employees can be huge advocates for your brand, however, they can also...
August 6th
With social media taking the world by storm, it has left many businesses, including credit unions, considering the need for a social media specialist or department. If your credit union is debating...
July 8th
Has your credit union recently committed to starting a blog? If so, what is the strategy behind it? If you're not sure, take the time to understand how blogging fits in with the overall goals at...
June 10th
How often do you evaluate and test different strategies for your PPC ads, email campaigns and landing pages? My guess is as busy marketers with limited budgets, it's not very often. Unfortunately,...
May 1st
Seems that these days no matter where you turn there is this buzz about Twitter. From Oprah to CNN to your local news, this micro-blogging site has got everyone talking. Twitter currently has 9...
March 31st
While more and more credit union marketers are using email to serve as a touch point with their members due to its ROI, having a strong design is essential to its success. Here are a few design...
March 2nd
As the marketing world continues to evolve at an increasingly faster pace, marketers need to quickly adapt to new technologies and learn how to layer them with their existing strategies. In an...
Are you keeping up with the latest changes in search engine marketing? If not, here is some help on the newest trend - Blended Search; offered by SEO Guru, Mike Grehan in Larry Chase's Web Digest...
How many times do you use the word "free" when writing email marketing messages? Did you know that it's one of the top trigger words on a person's spam filter? With the current state of the...
February 2nd
Is your credit union utilizing the right keywords to get your website found? Featured in Larry Chase's Web Digest for Marketers is an article entitled "Essential Keyword Strategies and Tactics"...
January 30th
Are you looking for a smart, inexpensive way to grow your credit union's bottom line? Try incorporating members' testimonials or success stories into your marketing messages.
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December 29th
As a result of today's challenging economy and the volatile stock market, millions of retirees are nervous and anxious about protecting their investments. As a credit union marketer, we need to be...
With all the hard work and countless hours you have put into your website, wouldn't it be nice to be able to measure your efforts against your competitors? Well, search no further! This past year,...
How does your credit union welcome new members? Could your new member welcome program use a boost? Consider using a series of welcome emails as one of your digital marketing strategies to...
December 9th
What is the average age of the members of your credit union? Does your credit union need to attract a younger demographic? Consider using your existing young adult members to spread the word about...
Could your website use a revamp? According to an article from MarketingProfs.com, "Blueprint for Online Success: Understanding the Fundamentals of Website Design, Part 1" by Peter Sena, Chief...
Do you ever struggle trying to put together copy for an upcoming promotion or other marketing pieces for your credit union? You are not alone! Here are a few copy writing tips from Larry Chases's...