Archive for December, 2008

December 29th

Provide Relief to Concerned Retirees

As a result of today's challenging economy and the volatile stock market, millions of retirees are nervous and anxious about protecting their investments. As a credit union marketer, we need to be...

Maximize Your Online Efforts with Free Benchmarking Tools

With all the hard work and countless hours you have put into your website, wouldn't it be nice to be able to measure your efforts against your competitors? Well, search no further! This past year,...

Use Welcome Emails to Engage New Members

How does your credit union welcome new members? Could your new member welcome program use a boost? Consider using a series of welcome emails as one of your digital marketing strategies to...
December 9th

Use Young Adults to Boost Your Brand

What is the average age of the members of your credit union? Does your credit union need to attract a younger demographic? Consider using your existing young adult members to spread the word about...

Website Perfection - Begin With the Basics

Could your website use a revamp? According to an article from MarketingProfs.com, "Blueprint for Online Success: Understanding the Fundamentals of Website Design, Part 1" by Peter Sena, Chief...

Become a Copywriting Master

Do you ever struggle trying to put together copy for an upcoming promotion or other marketing pieces for your credit union? You are not alone! Here are a few copy writing tips from Larry Chases's...

Archive for November, 2008

November 4th

Stay Positive for 2009 Marketing Planning

As troubling news in the economy continues to unfold, it has become increasingly important for credit unions to use their marketing savvy to create a thoughtful, strategic marketing plan for 2009....

Do Your E-mails Have a Good Reputation?

How often does your credit union examine the effectiveness of its e-mail campaign? According to Return Path, a New York-based e-mail services company, 77% of e-mail delivery problems are based on...

Securing Trust in a Rough Economy

The current economic crisis has left consumers reeling. They're not sure where they can go for their banking needs, which financial institution they can trust or what they should do next. The good...

Archive for October, 2008

October 1st

Perfect the Art of Video Marketing

As online video usage continues to become a more popular form of generating website traffic, how best can your credit union utilize this emerging form of media? In eMarketing and Commerce.com's "5...

Can Your Website Go Mobile?

With more people having Internet access through cell phones than through computers, now is a critical time for credit unions to evaluate how mobile-compatible their website is. In...

Contribute to Your ROI with a Member Loyalty Program

As members continue to keep tighter control over their wallets, now is the time for credit unions to demonstrate their appreciation to their loyal members with a robust loyalty program. According...

Archive for September, 2008

September 3rd

Stretch Your Marketing Dollars with Digital Media Tactics

Despite the disturbing news from the media about our economy, now is not the time to slash your marketing budget. Thinking as strategic credit union marketers, we must remember that times of...

Is Your Website Maximizing its ROI?

Does your website provide you with good quality prospects on vehicle loans, mortgages or potential members? How would you like your website to pop up on the first page of Internet searches for auto...

Leveraging Member Testimonials

Looking for a cost effective way to market your new products or services? Search no further than your current satisfied members! Recent findings by the market research firm, Opinion Research Corp....

Archive for July, 2008

July 31st

Aging Boomers Face Financial Challenges

Did you know that baby boomers currently hold $12-trillion in retirement accounts? Advances in technology and healthy lifestyles indicate that boomers will live longer and may have to sustain their...

Warm Up and Cool Down to Get the Best
E-Marketing Results

E-mail marketing. It is one of the most quick and inexpensive ways to get your message out to your members. But, are you doing it right? Get your messages read and protect you DNS (Domain Name...

How Loyal are Your Members?

In his article from TargetMarketingMagazine.com, "5 New Strategies in Loyalty Marketing," Ethan Boldt, describes key tactics when implementing a loyalty program. He states that research shows the...
July 1st

Leveraging Online Audio

In an article from iMediaConnection entitled, "5 Ways to Leverage Online Audio Entertainment," author Mark Lassoff focuses marketers on ways to utilize online audio for powerful branded messages....

Does Your Web Site Sing?

What are you doing to make your online presence more interactive to members? In the article from eMarketing & Commerce magazine, entitled "8 Experiential Ways to Make Your Web Site Sing", author...