Trend Spotter

In an article from iMediaConnection entitled, "5 Ways to Leverage Online Audio Entertainment," author Mark Lassoff focuses marketers on ways to utilize online audio for powerful branded messages. His most important piece of advice - "focus on the benefits of the listener - not just company news and information." While promoting your products and services is great, the listener will get more perceived value with financial tips and education pertinent to his/her financial well-being. What better way to brand the value of your credit union?

Have you used online audio at your credit union? Share your experiences, accomplishments, and challenges with this growing technology below!

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